Navigating the ocean of advertising data

Mediaocean's journey

Meet Mediaocean, a trailblazer in the advertising world since 1967. With decades of experience, they've become the go-to partner for agencies navigating the complexities of modern, data-centric advertising. Their rich history and deep industry knowledge make them a trusted ally in the quest for advertising excellence.

Mediaocean isn't just a player - they're a powerhouse. Managing a quarter of all global media spend, their influence is really something. By connecting brands, agencies, media, technology, and data, Mediaocean creates a harmonious, collaborative, and efficient advertising ecosystem.

The challenge: Managing and processing (nautical) miles of data

In advertising, data is your best friend. It helps marketers make informed decisions that drive successful campaigns. But handling the typically huge volume of data can be overwhelming. Sifting through vast amounts of information to find actionable data insights is like searching for a needle in a haystack. Without the right tools and strategies, this task can quickly become a challenge that's difficult to overcome:

• Data overload: Traditional tools like Excel just don't cut it. Issues like double typing, data sync problems, and juggling multiple applications can turn data management into a nightmare.
• Visualizing data: Without the right data visualization tools, interpreting and acting on data can be really difficult. Quick, clear insights are essential for keeping campaigns on track.
• Scaling challenges: Repeating the same tasks for each campaign as their scale grows can drain your resources and slow you down.

To conquer these challenges, you need a robust platform that can handle data efficiently, scale processes, and provide meaningful visualizations. Advanced technology is the ticket to staying competitive and meeting the demands of the industry. Without it, you're up the creek without a paddle.

How does Mediaocean help ad agencies deal with data?

Mediaocean moves at the speed of the industry, constantly adapting to changes and leveraging technology to stay relevant. Their agility, combined with their powerful feature set, makes Mediaocean the go-to choice for ad agencies looking to stay ahead.

A suite of powerful features

Mediaocean's platform is an all-in-one solution for omnichannel advertising. From media planning and buying to financial accounting and dynamic ad optimization, they streamline the entire advertising workflow. Their comprehensive suite of services helps clients manage every aspect of their campaigns.

Centralized data management

Mediaocean centralizes data from various sources, providing a single source of truth. No more juggling multiple datasets - everything is right at the user's fingertips, ready to inform the next big move.

Efficient data processing

Mediaocean's platform handles data so that clients can process and analyze large volumes without breaking a sweat. This means they can focus on what really matters: creating killer campaigns.

Integration and connectivity

One of Mediaocean's standout features is its extensive integration with major advertising tech giants like Google, Facebook, Nielsen, and Comscore. This solution means clients have everything they need in one place, simplifying their workflow and boosting efficiency.

How Handsontable helped Mediaocean evolve

Data management and visualization

Handsontable is a powerful JavaScript data grid component designed to manage and visualize large datasets, making it a perfect fit for Mediaocean's ad infrastructure app. With Handsontable, data handling is fast and efficient.

One of the things [our clients] are so impressed about is that our application is so fast because of Handsontable.

Performance and scalability

Handsontable shines when it comes to handling large volumes of data. Its ability to maintain performance even as data scales up is a big deal for Mediaocean's clients, who manage huge amounts of information daily.

You want a grid that's not gonna slow [users] down despite the fact that there's so much data. And that's why we picked Handsontable. And it's still doing the job.

Integration and customization

Handsontable's flexibility in integration has been a major asset for Mediaocean. Its extensive customization capabilities allow Mediaocean to tailor the tool to their specific needs, enhancing their platform's overall functionality.

We've done a ton to Handsontable. We've been able to extend it any way we want pretty much and still get the performance benefit.

The result: A platform that changes the game for advertisers

By integrating Handsontable, Mediaocean has transformed its platform into a modern, web-based powerhouse. They can provide a more robust and efficient solution to their clients, helping them stay ahead in the competitive, data-driven advertising landscape.

Moving to a web-based application, having Handsontable as a tool helped us accelerate providing that sort of feature set in a modern technology stack.