Shaping the future of interactive content creation
How Maglr helps businesses captivate audiences with easy-to-create interactive content
What is Maglr?
Maglr is an online design platform for companies looking for alternatives to traditional online print and PDF formats. Businesses can tell their stories by creating content - like magazines, newsletters, annual reports, or white papers - that is interactive, visually appealing, and tailored for modern screens, both desktop and mobile.
It started as a side project from internet agency BlueBerry Media in the Netherlands. But over time, Maglr has grown into a dedicated platform used by companies worldwide. They're focused on providing a comprehensive, no-code tool for creating corporate content, letting people create materials without learning a programming language.
The content creation challenge
The internet is flooded with content, and so are our inboxes, cloud drives, and computers. Creating innovative content that stands out has never been more challenging.
Yet, in a time where quick and short content rules - like on Instagram and TikTok - corporate content often remains dull and static. What's worse, companies often know they're sharing old-fashioned PDFs that fail to engage modern audiences. And they still do it.
"How is this possible?" you ask. It's simple, really. These companies are still using outdated tools that limit their creativity and produce materials that fail to capture attention. They also tend to use external agencies, who don't put a lot of heart into creating materials for them, all leading to a lot of wasted time and money.
Even done in-house, the content creation process can be a hassle, lacking flexibility and failing to support interactive elements. The result is bland content that leads to lower engagement rates and missed opportunities.
Maglr - a new way to create content
Maglr resolves two main issues: the outdated look of static PDFs and the inefficiency of traditional content creation processes. The platform offers a wide range of pre-designed templates and a user-friendly interface, allowing creators to add videos, quizzes, infographics, and other dynamic elements.
With a no-code platform, companies can create visually stunning, interactive content quickly and easily. It's the kind of stuff that hooks audiences, increasing engagement and sharing across social media.
Key benefits of Maglr:
- Snackable content: Short, visual content that's easy to digest.
- Measurable impact: Real-time analytics to track engagement and make data-driven decisions.
- Always up to date: Easy to edit and republish content.
- Always on-brand: Consistent with company branding guidelines.
- Compatible across platforms: Content is available on all devices, works great on mobile, and can be easily shared.
- Accessible: Designed to be inclusive, allowing people with disabilities to access the content.
- Easy to integrate: Integrates with existing tools and CMS platforms, allowing users to easily embed content into their websites.
- Sustainable and cost-effective: Reduces the need for printed materials and postage.
Maglr helps both marketers and designers produce content that makes an impact. Designers can use the advanced version to create pixel-perfect designs, while marketers can use a simplified version to quickly create content based on templates.
With Maglr's tool, businesses can connect with their audience in meaningful ways by producing engaging, interactive, and accessible materials. Whether it's a digital brochure, an annual report, or a company presentation, Maglr unlocks creative potential in anyone.
How Handsontable enhances Maglr's value
Why did Maglr choose Handsontable? Simply put, they were looking for a data grid component that allows users to easily copy and paste data from Excel spreadsheets or other sources directly into their tool.
Magl's goal was to provide a dynamic table element capable of storing data that could be used to generate interactive charts. This feature is especially valuable for producing reports, presentations, and other data-driven content, making it easier for users to present complex information in an engaging way.
Maglr's team considered building a similar component in-house, but the wide range of available data grids on the market made them rethink. Handsontable stood out during testing, offering powerful features like data pasting, editing, and dynamic table adjustments, making it the perfect solution.
Integrating Handsontable has helped Maglr's customers save time and effort, giving them the space to focus on creating attractive and informative content. Additionally, Handsontable saved Maglr tons of development time, eliminating the need to build a data grid from scratch. This added value has allowed the team to stay focused on the growth of their platform.
It only took us a few hours to integrate Handsontable compared to doing it ourselves and putting in weeks of effort to create a table input area.
